I’ve been receiving a fair number of emails from entrepreneurs recently asking me to tell them what products to sell online. Obviously, if you’re thinking of getting into eCommerce, identifying what to sell online is the first step. The problem is, this is something you need to figure out on your own. Selling a product online just because you see others doing it is not a great strategy. At best you’ll have a “me-too” product with some sales, and at worst you’ll end up hating

Great products and services don't guarantee success. You also have to price them correctly. That requires knowing your customers well and what they're willing to pay, as well as what your competitors are charging. You also might consider market segmentation, product bundling, and both the tangible and intangible benefits you're selling. We spoke to four experts and came up with 10 of the most important questions to ask when putting a price sticker on your product. Here's what

Every product out on the market today started as an idea in someone's head. From a mobile device to a software platform or a kitchen gadget, most items you can purchase came to life through the process of invention. The road from concept to finished product can be a long one, and those who travel it often face numerous obstacles and setbacks. But armed with the right information and resources, you can put yourself on the path to bringing your invention to market. Here's what

Whether you are an online seller, in the development stage of a startup, or creating a fundraising campaign you have likely come across the challenge of creating appealing product images to attract customers and investors. We know this is an important way to market a product, but just how important? Studies have shown nearly 90% of information transmitted to the brain is visual, leading most people to claim that visual content has the most impact on their decision. Marketing